I was flipping through the The List this weekend and I spotted Clover and Willow! x

Jack Russel loving Sophia of Sophist digs our bird prints! x

Abi Marie of Yes Pretty Please says our SS12 collection makes her want to lie 'under a tree and daydream in the sunshine' With the hot summer days fast approaching we agree that floaty chiffon tops are the best thing to be caught lazing about in. x

I was very lucky to be interviewed for a WWD article by Joyce Man uncovering the reasons why Hong Kong designers are starting up online. Book of Deer is proud to be a member of the internetting league of indie designers, I have enjoyed being able to reach customers in all little corners of the globe. Casting my net online also allows me to interact more organically with Book of Deer girls, find out what is brewing aesthetically among those that share my taste for cute, whimsical and nostalgic fashion. It made perfect sense to me that the internet would be my launching pad, after all it is through my endless hours of web surfing that I discovered my own favourite designers, illustrators, photogtaphers and all-round curators of pretty things. x

I like nothing more than to lounge around on Sunday mornings reading all the extra newspaper supplements. I always scramble to be first to read the SCMP's Post Magazine, they devote a decent chunk of pages to style and fashion. I was very happy to see Book of Deer in yesterday's edition, I took extra care not to get toast crumbs on it! x